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Shayne Brady
Working fireplace beneath relamped chandeliers. Working fireplace beneath relamped chandeliers.

100 Strand, London WC2R 0EZ

Elegant dining room at Grand Divan London with bespoke banquette seating
Bespoke brass door handles at Grand Divan London

Grand Divan at Simpson’s in the Strand is the restored heart of one of London’s most storied dining rooms. Founded in 1828 as a coffee house and chess salon, Simpson’s grew into a grande dame of British dining — a room of silver trolleys, master carvers and Edwardian ceremony that hosted the city’s writers, statesmen and chess champions for the better part of two centuries.

When restaurateur Jeremy King secured the building after pursuing it for more than twenty years, Studio Shayne Brady was appointed to bring the Grand Divan back to life.

Leather dining chair with bespoke detailing at Grand Divan London
Working fireplace beneath relamped chandeliers.
CoversSizeTimelineYear
1101530 sqft24 months2026
Restaurant seating and architectural interiors at Grand Divan London

The brief was singular: returning guests should feel that nothing has changed. In a listed interior of this significance, the studio’s approach centred on the lightest possible intervention — protecting the elements that carry both craft and memory, and strengthening the room’s character rather than rewriting it.

Bespoke banquette seating and wall panelling at Grand Divan London
Silver carving trolley beside leather banquettes
Historic entrance to Simpson's in the Strand, home of Grand Divan London
Bespoke chequerboard stair runner within Simpsons in The Strand London
Vignette of Architectural detailing and ambient lighting

That discipline shows in the detail. Original timber panelling, inset with distinctive marquetry, has been carefully restored. The chandeliers have been relamped rather than replaced. Fireplaces work again. Deep red velvet and leather upholstery returns warmth to the room, while new Edwardian-inspired leather seating and high-backed banquettes create an unexpected intimacy. Each table is enclosed like a private room, even at the centre of the restaurant. Between them, the famous silver trolleys glide once more.

Staircase view within this London restaurant interior
Decorative niche and handcrafted sculpture at Grand Divan London

The Grand Divan retains its Edwardian gravitas, yet the energy is less formal than before — an enlivened room rather than a relic, designed for celebration as much as tradition.

Guests should leave with the sense that Simpson’s has simply always been this way; that every owner in its long history loved it into its present form.

Sculptural figure displayed within the Grand Divan London interior
Grand staircase with bespoke carpet runner at Grand Divan London
Decorative mural and architectural archway at Grand Divan London
Bespoke table lamp creating atmosphere at Grand Divan London
View across the dining room at Grand Divan London
Luxury dining room at Grand Divan London with classic architectural detailing
Elegant dining room at Grand Divan London with bespoke banquette seating

For Studio Shayne Brady, the Grand Divan at Simpson’s in the Strand is a study in restraint — proof that the most powerful design gesture is sometimes the one nobody notices. It sits alongside the studio’s work on Romano’s, Nellie’s and Simpson’s Bar within the wider revival of Simpson’s, each space distinct in character, all bound by the same respect for craft, memory and the theatre of British hospitality.

Entrance to Grand Divan London within Simpson's in the Strand
Staircase lighting and architectural details at Grand Divan London

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